Client Strategy
From first contact to lifelong advocate.
Start a conversationWhy now
Growth is coming from fewer people buying more often, and from what they say about you when they do.
The relationship with your clients is one of your biggest assets.
We treat it like one.
24%
of luxury spending now comes from top-tier clients, up from 14% a decade ago. Add cars, yachts and jets and it reaches 37%.
→ So the clients who matter most are a tiny, growing few. We design for exactly them.
70%
of potential top-tier clients are missed because they fall outside static definitions or spending thresholds.
→ So we help you find the best future clients that conventional channels miss.
Source: BCG × Altagamma, True-Luxury Global Consumer Insights, 2025 and 2026 editions
Four questions keeping you up
Diagnostics
"Where on our client journey are we losing people?"
We walk the journey your client walks and find the moment where they get lost or start feeling like a transaction.
Usually where you start
Positioning
"Who are we for, and why should they pay this price?"
Brand heritage stopped justifying the price years ago, so we find the point of view that does and design everything around it.
The foundation everything else sits on
Prospecting
"How do we reach the right new clients?"
We find where your future clients spend their time, from the art fair to the group chat, and create reasons for them to meet you there.
Before they are a client
Loyalty
"How do we turn clients into the reason new ones arrive?"
We design what happens after the transaction, so your name gets mentioned at the dinners you're not yet invited to.
After they have bought
Strategy firms stop at the plan. Event agencies start at the brief. We do both, and we bring the brand partners worth having.
See Driving Experiences →
Tell us which questions need answers.
We'll take it from there.
FAQ
Do we have to start with Diagnostics?
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No. It's our recommended starting point, but each engagement stands on its own, and you can combine them however you need. Let's start with the pressure point.
Do you handle sales outreach or CRM?
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No. We design the strategy and how it should run. Your team keeps the client relationships.
Is this only for automotive brands?
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No. It works for any brand where private clients come first.
How is it priced?
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Fixed scope and a fixed fee for each engagement, agreed together before we start.
