Driving experiences & client strategy for luxury automotive & lifestyle brands.
Why we exist
Most brands still reach their best clients the way they always have: more outreach, more events, more of the same.
Those clients stopped paying attention a long time ago. The next generation of private clients has even less patience for it.
Doing things differently is the only way worth doing them.
We design how your best clients experience your brand, and then we deliver it ourselves.
We've done this work. Not just consulted on it.
The numbers agree
37%
of all luxury spending comes from just 0.1% of clients.
→ So we design around the few who matter most.
65%
of those clients feel overwhelmed by brand outreach, some fielding up to 60 approaches a month.
→ So we create fewer, better moments.
2 of 9
Of the 9 brands they buy from regularly, only 2 recognise them as a top client.
→ So everything we design makes them feel known.
Source: BCG × Altagamma, True-Luxury Global Consumer Insights 2025. The 37% includes cars, yachts, jets and wellness.
What we do
The strategy decides how your clients experience you.
The experiences bring it to life.
Founder
NEON NAVY is built on what that taught us. One wrong move with the right client can cost years.
Tell us what you're working on and where you want it to go. We'll take it from there.
FAQ
What does NEON NAVY do?
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We build the client strategy that decides how your clients experience you, then we bring it to life through experiences. First contact to lifelong advocate.
Do you only work with car brands?
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No. Any brand where private clients come first: dealer groups, car and watch brands, members' clubs, hotels, private aviation and private banks.
Can we commission a driving experience on its own?
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Yes. Every experience can be commissioned on its own. If you want it built into a wider client strategy, we do that too.
Where do you work?
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We work across Europe, the UK, the Middle East, Africa and the USA.
