Marketing for the Automotive World.
Luxury by Culture, not Convention.
Your clients are sophisticated. Your products are extraordinary. Your marketing should reflect both.
About Us
Built from the Inside
Luxury automotive marketing needs a reinvention. The clients are more sophisticated, the products are more extraordinary, and the expectations are higher than ever, but the marketing strategies being used are not keeping up.
NEON NAVY was founded for exactly that reason. We work with luxury automotive and automotive lifestyle brands on brand positioning, client prospecting, and building genuine loyalty amongst the most discerning clientele in the world. Not with tired, recycled marketing concepts, but with ideas that reflect the quality of what they sell.
Founded in 2024, NEON NAVY is built on years of real-world experience leading luxury automotive marketing at the highest levels. When projects require specialist expertise, like complex experiences, high-level creative direction and technical production, we bring in carefully selected collaborators who are the best in the business.
We’ve done this work. Not just consulted on it.
The Work We Do
Three Core Programmes
These three programmes reflect the work we do most.
But no two clients are the same, and no two problems are the same.
What always stays the same is this: everything starts with a conversation.
The Diagnostic
For brands entering a new market, targeting a new type of client, or trying to understand why their current approach isn't working. We start with a conversation about where you want to go and what's getting in the way, then we get to work.
Over three to four weeks, we research your current positioning, the competitive landscape, your target audience, and the opportunities that exist within your specific market, whether that's a new geography, a new client segment, or both.
A roadmap for what comes next.Partnership Blueprint
Not every partnership is worth having. The wrong one dilutes your brand, misaligns your message, and wastes resources on both sides. The right one opens doors, shares audiences, and creates value that neither party could generate alone.
We identify partners who share your clientele, your values, and your ambition. Then we structure something that works for both sides. Client sharing, content collaboration, co-investment, social media partnerships. Every arrangement is shaped around what your business needs.
The result is a partnership that pulls its weight long after the ink is dry.Experience Architecture
Most experiences are exactly that. Fleeting. Guests arrive, the moment happens, and then it's over. The brand moves on with little more than a few photographs and a follow-up email.
We work differently. Every activation we create is designed to generate long-term value. New client relationships, a content library, partnership opportunities, and a clear role within your broader marketing strategy.
What you're left with is not just memories, but measurable returns.
Who's Behind This
Our Founder
Zantelle van der Linde has spent 15 years inside luxury automotive marketing. From Johannesburg to Dubai, Bologna, and now Milan, working across Lamborghini, Bentley, McLaren, Bugatti, and Lotus. In markets where cultural fluency is mandatory and where the wrong move with the wrong client can cost years of relationship building.
That depth of experience is what NEON NAVY is built on. Her perspective on the industry is documented in Field Notes: a regular publication tracking shifts in luxury automotive, client behaviour, and all the things worth paying attention to.
Let's Start the Conversation
If you want to do things differently in the automotive world, tell us where you are and what you’d like to achieve, and we’ll take it from there.
