Strategic Services for Luxury Brands
Luxury by Culture, not Convention.
We help you connect with high-net-worth clients through strategy and hands-on execution.
About Us
Strategy Meets Execution
NEON NAVY works with luxury brands entering UHNW markets or scaling their presence within them. We combine strategic clarity with hands-on delivery, because knowing what to do means nothing if you can’t make it happen.
Founded in 2024, we’re built on years of practitioner experience leading luxury marketing at the highest level. Core strategy and client relationships draw from extensive industry knowledge. When projects require specialist expertise – complex events, large-scale experiences, technical production – we bring in carefully selected collaborators who are the best in the business.
We’ve launched products in markets where cultural fluency isn’t optional. We’ve structured partnerships that generated real revenue. We’ve created experiences for clients who’ve seen everything and aren’t easily impressed.
The difference is simple: we’ve done this work before, not just consulted on it.
How We Work
Three Core Programmes
Each designed for a different stage of market entry or growth.
Choose the one that fits where you are now.
Luxury Market Audit
We assess your current positioning, identify what's working (and what isn't), and give you a clear roadmap.
What you receive:
Strategic assessment
Competitive analysis
A prioritised action plan with implementation guidance
Partnership Blueprint
Using our network and experience, we open doors you can't access on your own, then help you structure the deal so that it works.
What you receive:
Partnership opportunity mapping
Top 3 recommendations with strategic rationale
Warm introductions to at least 2 potential partners
Deal structure templates
Hands-on management through your first partnership launch
Strategic Experiences
We handle concept development, partner and vendor sourcing, project management, and delivery.
What you receive:
Complete management from strategic brief through to post-event analysis and ROI measurement.
Each programme is tailored to your specific situation.
If you need something outside these frameworks, we're open to that conversation.
Why NEON NAVY
Most consultancies deliver strategy documents and disappear. Most agencies execute what you tell them without question.
We deliver and execute (without disappearing), backed by years of leading luxury marketing experience at the highest level.
Our work is rooted in cultural understanding, network access, and commercial focus. Everything we do ties to measurable outcomes, because visibility without results is just expensive theatre.
We’ve launched products across multiple markets, built brand partnerships at scale, and created experiences for UHNW clients that drove retention and revenue.
Strategy from Experience
We've done this work at scale, not just advised on it. We know what works because we've tested it in the field.
Network Access
Connections in luxury automotive, exclusive venues, and brand partnerships that open doors others can't reach. Our network was developed over years, and not bought from a database.
Speed and Precision
We deliver in weeks what large consultancies take months to produce. Time is a commercial advantage, and not a luxury you can afford to waste.
Commercial Clarity
We focus on revenue and client retention, not vanity metrics. Your bottom line tells the real story.
Who's Behind This
Our Founder
Zantelle van der Linde brings 15 years of luxury marketing experience across some of the world’s most exclusive automotive brands. She spent 8 of those years at Automobili Lamborghini, leading regional marketing across EMEA and global experiential marketing, developing event strategies, creating UHNW client experiences, and building brand partnerships.
Originally from South Africa, her career has taken her from Johannesburg to Dubai, Bologna, and now Milan, working with Lamborghini, Bentley, McLaren, Bugatti, and Lotus. She’s navigated markets where cultural fluency isn’t optional, and built relationships in environments where trust takes years to earn.
NEON NAVY was founded to help brands cut through conventional approaches and create traction with clients who have options, who’ve seen everything, and who recognise the difference between genuine value and expensive mediocrity.
The perspective behind NEON NAVY is documented in her FIELD NOTES: market shifts, client work, and things worth paying attention to.
